A Heart Icon

The fitness world is oversaturated with swimsuit perfection and size-zero obsessions, as if that’s the standard for beauty.

Ugh, how messed up is that?! Unfortunately, it’s becoming natural for us to want to exercise because we don’t like something about ourselves, but I’ve found the best-kept secret in the fitness industry: you’ve got to get fit because you love yourself, not because you hate yourself. When I discovered this, I began my own journey and lost 120 lbs that very same year. I knew I was worth the effort, and let me tell you—so are you.

Works out but definitely loves donuts A hand drawn graphic that says 'Works out but definitely loves donuts'
Erica Lugo eating a sprinkle donut

Hey, Guys!

I’m Erica Lugo, founder of Erica Fit Love. I started this journey and lost more than 130 lbs in 15 months. It was a lot of hard work and dedication, and there were times when I thought I wasn’t going to be able to make it happen. But guess what? I did it, and it was a lot of damn fun too!

Model-Fit is Bullshit A hand drawn graphic that says 'Model-Fit is Bullshit'
four diverse, curvy women wearing athletic clothes on a white background

An icon of a flexing muscle Challenges

By featuring a workout guide, meal plan, and community support system, my challenges offer a unique, incentivized experience for losing weight and getting healthy. Plus, a chance to win some cash!

Lets Get Fit Faced A hand drawn graphic that says 'Lets Get Fit Faced'
Erica Lugo personal training a woman in her studio

An icon of a dumbbell In-Studio Training

Get premium, one-on-one coaching with me where we train together. This also includes direct messaging support when you’re feeling stuck and exclusive access to personalized meal and exercise plans.

tablet with Erica's Quick Start Guide to Getting Fit on it

Erica's Quick Start Guide to Getting Fit

This eBook was written with you in mind and it’s loaded with insights from my own weight-loss journey, including mental prep, training tips, sample exercises, time management hacks, and tons of personal journal entries!

Testimony Talk Bubbles Icon

Real Talk

selfie of a woman wearing glasses and a black tank that says,

“I joined the challenge thinking only of losing weight. I had no idea I would be gaining my old self back! Physically I lost 15lbs and a whopping 20 inches, but I’m happier than I’ve been in a long time, not just because of the weight loss, but all because I found myself again”

- Candace M.